Destination Representation in France
Your representation office in Paris on the French source market: press relations, tourism marketing, events, market intelligence and sales development.
For more than 20 years, GroupExpression has provided destination representation in France for city, regional and national tourism boards, supporting their presence and growth on the French source market. From Paris, our dedicated team rolls out press relations, marketing and digital communication strategies, and organises trade and consumer events, roadshows, press trips and fam trips. Our support also covers market intelligence and sales development with tour operators and travel agencies.
A local presence without setting up in France: building awareness on the French market takes in-market representation and in-depth knowledge of the media and the travel industry. Our representation office in Paris becomes your permanent relay in France: a team that represents your interests, responds to requests and nurtures your network of contacts, without you having to set up your own entity in France.
Representation Office and Market Presence
Our representation office in Paris is your destination’s first point of contact on the French source market. It centralises information, responds to requests from journalists, the public and travel professionals, distributes your content in French and builds relationships with local partners.
Our team of dedicated consultants ensures a permanent presence on the French market: representation within travel industry networks and professional organisations, attendance at industry events and meetings, and promotion of your destination and your priorities to tourism players and travel distribution.
Press and Media Relations
Press relations play an essential role in a destination’s awareness and image on the French market. We design tailor-made press relations strategies and build lasting relationships with travel, tourism and lifestyle media, as well as with general news outlets and media specialising in culture, art, gastronomy, sport and leisure. Our support includes writing press releases and press kits, defining editorial angles, pitching to journalists, organising media meetings and press trips, handling feature requests and analysing media coverage. This expertise draws on the know-how of our Travel PR Agency in Paris, France.
Destination and Product Launches
A new air route, the launch of a tourist season, a hotel opening, a new tour or the promotion of a new destination on the French market: every launch calls for a tailored communication strategy. We design and roll out bespoke launch campaigns, from defining key messages to creating content in French, organising events and coordinating press relations, marketing and digital communication with the media, travel professionals and the general public.
Consumer and Trade Events, Roadshows
We organise and coordinate your destination’s presence at the key events of the French market: trade and consumer shows, presentation evenings, promotional operations and regional roadshows to meet travel agencies, tour operators and local media. From selecting events to handling logistics, from on-site activation to contact follow-up, we manage your events end to end to maximise your visibility, grow your professional network and measure the results of every action.
Press Trips and Fam Trips
Nothing beats experiencing a destination to make people want to discover and promote it. We design and organise press trips for journalists and content creators, as well as fam trips for travel agents and tour operators. From selecting participants and creating tailor-made itineraries to coordinating with local partners and accompanying the group on site, we handle every aspect of these trips, through to tracking media coverage and commercial opportunities.
Market Intelligence and Reporting
We give you in-depth knowledge of the French travel market through regular market intelligence: consumer trends and traveller behaviour, news from competing destinations, changes in travel distribution and the media, and new opportunities. Our monthly reporting sets out the actions carried out, the results achieved and our strategic recommendations. We also coordinate the action plan with your teams and your representatives in other international markets.
Sales and Trade Support
Sales development is an integral part of our representation mission on the French market. We help travel professionals get to know and sell your destination: travel agent training, support for tour operators, attendance at trade workshops and promotion of your offers through travel distribution networks. For tourism boards that want to grow their sales in France without a representation office, we also offer dedicated support through our expertise: Travel Trade Representation in France.
They Trust Us with Their Campaigns
Airline
Privatefly
Hospitality
TRS Hotels
Hospitality
Althoff Hotel Villa Belrose
Hospitality
Nukutepipi
Destination
Innsbruck
Hospitality
Summer Senses Luxury Resort
Hospitality
Palladium Hotel Group
Destination
Hong Kong
Hospitality
Kamba Africa
Airline
AEGEAN
Q&A
- Which agency represents foreign tourism boards in France?
GroupExpression provides destination representation in France from its Paris office, and has represented national and regional tourism boards including Tenerife, Las Vegas, Dominica, Mayotte, New Caledonia, Saint Helena, Lithuania and Serbia over more than 20 years.
- What does destination representation in France include?
A representation office acting as the destination’s local presence: press and media relations, consumer and trade events, roadshows, press and fam trips, market intelligence, monthly reporting and coordination with headquarters, plus sales and trade support.
- Why is France a strategic source market for tourism boards?
France is one of the world’s largest outbound travel markets, and reaching French travellers requires French-language media relations, local trade contacts and on-the-ground presence that a Paris-based representative provides.
- Does GroupExpression also handle sales development for destinations?
Yes: sales and trade support is part of the representation mandate, and destinations that need a purely commercial programme are served by the agency’s dedicated trade service.
- How does a representation mandate work?
A mandate typically runs on an annual scope covering office, PR, events and trade actions, delivered by dedicated consultants in Paris with monthly reporting to headquarters.
- Can we commission a targeted mission rather than an annual mandate?
Yes: from a full annual mandate to a targeted mission on a launch, a season or an event, the scope adapts to your objectives on the French market and to your budget.