Travel and Hospitality Marketing Agency in France
Strategy, campaigns, destination and hospitality marketing for travel brands targeting the French market.
GroupExpression is a travel marketing agency for tourism and hospitality brands, based in Paris for more than twenty years. Our proven experience in hospitality, tourism, travel and lifestyle allows us to give you relevant advice, whether you are in a growth phase or facing more complex situations. By choosing GroupExpression, you opt for strategic support that makes the difference: together, let’s bring your projects to life and make your next steps a success.
Strategy and Campaigns
Strategy and CampaignsAn effective tourism marketing strategy rests first and foremost on in-depth knowledge of markets and traveller behaviour. We analyse French market trends, travellers’ expectations, their booking habits and the most relevant communication channels. This expertise feeds our travel marketing advice and translates into concrete actions: tourism communication and promotion campaigns, brand campaigns, media planning, marketing activations and partnerships. Every programme meets precise objectives and relies on performance indicators to measure its results.
Global vision
We analyse your market, competitors and goals to build a clear roadmap.
Concrete actions
Every piece of advice leads to pragmatic and measurable solutions that turn your ambitions into results.
Sector expertise
Our in-depth knowledge of tourism and lifestyle ensures recommendations tailored to your reality.
Long-term partnership
We build long-term relationships of trust and work closely with your teams, as a true partner in your marketing strategy.
Smart advice isn’t a cost - it’s a key investment in ensuring sustainable growth.
Hospitality Marketing
Hospitality marketing is at the heart of GroupExpression’s expertise. Independent hotels, hotel groups, resorts and luxury properties: as a full-service hospitality marketing agency, we support hotel brands with their communication and marketing strategies on the French market. From brand positioning to promotional campaigns, we design bespoke programmes to raise awareness of properties, increase their visibility and drive bookings. Every hotel marketing programme meets precise commercial objectives: supporting an opening, succeeding with a repositioning, attracting new guests or building loyalty.
Hotel Launches and Openings
A successful hotel opening is prepared several months in advance. We build a communication and marketing strategy tailored to each property: positioning, key messages, launch calendar, partnerships, media campaigns and press relations. Our goal: put your hotel on the map before it opens, spark the interest of travellers and travel professionals, and drive the first bookings from launch.
Hotel Repositioning
Renovation, rebranding, moving upmarket or winning new guests: repositioning a hotel means evolving its image while keeping existing guests loyal. We help you define your new positioning, brand identity and key messages, then roll out a tailored communication and marketing strategy to showcase this transformation to French travellers and travel professionals.
Demand Generation
As a Paris-based hotel marketing agency, we aim to stimulate demand, raise awareness of your properties and attract new guests. We design targeted communication and marketing campaigns, adapted to seasons, low-occupancy periods and different guest segments: leisure travellers, business guests or long stays. Our media plans, marketing activations and partnerships are designed to increase your hotel’s visibility, spark travellers’ interest and generate qualified enquiries. Every action meets precise objectives and relies on performance indicators to measure its effectiveness.
Strategic Partnerships and Media Planning
We design and manage brand partnerships, collaborations with travel and lifestyle players, and targeted advertising campaigns. From selecting partners to negotiating media buying, we favour the programmes that strengthen your property’s visibility and awareness. We also track campaigns and analyse their performance to optimise the actions under way.
Luxury and Lifestyle Marketing
Luxury hospitality, gastronomy, lifestyle houses and brands: GroupExpression supports players in these worlds with their communication and marketing strategies in France. We design bespoke campaigns, attuned to the codes of luxury and the expectations of high-end audiences, to build their awareness, strengthen their brand image and reach targeted audiences.
Today, standing out is no longer enough - you must collaborate.
We devise and develop strategic partnerships between travel, hospitality, gastronomy and lifestyle players, as well as with brands from complementary sectors. These collaborations create original experiences, broaden audiences and strengthen each partner’s visibility. Our role: identify the right synergies and design communication and marketing operations that give these partnerships real meaning.
Destination Marketing
Every destination has its own identity, strengths and travellers to win over. GroupExpression supports city, regional and national tourism boards with their positioning on the French market. Our knowledge of French travellers allows us to identify the most relevant levers to boost the appeal of destinations, showcase their experiences and encourage year-round stays.
A destination’s appeal is built as much on what it offers as on how it tells its story.
Beyond tourism marketing campaigns, some destinations want a permanent presence in France. Our representation office offers them dedicated support, combining press relations, events and relationships with travel professionals.
They Trust Us with Their Campaigns
Destination
Canillo
Tour operator
FCM Travel
Hospitality
Centara Hotels Resort
Destination
Grand Poitiers
Destination
Argelès-sur-Mer
Tour operator
Sunweb
Airline
Vueling
Hospitality
SALT
Destination
Guernsey and its islands
Cruise line
Regent Seven Seas Cruises
Q&A
- What does a travel marketing agency in France deliver?
Strategy, brand campaigns, media planning and activation designed for the French market, from positioning studies to consumer campaigns, for destinations, hotels, airlines and travel brands.
- Does GroupExpression do hotel and hospitality marketing?
Yes, hospitality is a core practice: positioning, openings and repositioning campaigns, demand generation and partnerships for hotels, groups and resorts targeting French travellers.
- Can campaigns target the French luxury and lifestyle market?
Yes: the agency runs luxury and lifestyle marketing programmes covering high-end hospitality, gastronomy and the French art de vivre, aimed at premium audiences in Paris and nationwide.
- How does marketing differ from trade representation?
Marketing builds awareness and demand among travellers and audiences; trade representation converts that demand through distribution. The two programmes are complementary and often run together.