{"id":22363,"date":"2026-10-06T09:07:32","date_gmt":"2026-10-06T09:07:32","guid":{"rendered":"https:\/\/www.groupexpression.fr\/?p=22363"},"modified":"2026-10-06T12:54:14","modified_gmt":"2026-10-06T12:54:14","slug":"interview-julie-geoffroy-atr-tourisme-responsable","status":"publish","type":"post","link":"https:\/\/www.groupexpression.fr\/en\/news\/interview-julie-geoffroy-atr-tourisme-responsable\/","title":{"rendered":"Julie Geoffroy, ATR, : \" Our responsibility is to maximize positive impact\u201d"},"content":{"rendered":"
\"\"
Julie Geoffroy, Operations Director at Agir pour un Tourisme Responsable (ATR<\/figcaption><\/figure>\n

Your role in a few words?<\/h3>\n

As Operations Director of Agir pour un Tourisme Responsable (ATR), I lead a collective of travel companies that differ in profile and in how far along they are, but share the same goal: to bring lasting change to the travel industry.\n \nMy job is to give that collective momentum a structure: helping members build their skills, pooling knowledge and tools, making it easier for them to work together, and making sure commitments turn into credible action. We make sure everyone can move forward at their own pace, without pressure or guilt, but with a clear expectation of continuous progress - a core principle of our approach.\n \nTravel professionals have to be careful not to saw off the branch they are sitting on. That means understanding what is at stake, anticipating change and acting collectively. Responsible tourism is not a fixed standard; it is an evolving path, built on continuous improvement, cooperation and transparency.<\/p>\n

Your view on current developments? For example: several destinations are now trying to strike a better balance between visitor numbers, residents\u2019 quality of life and the protection of natural resources. In your view, what change has become essential to move from commitments to tangible results?<\/h3>\n

Tourism today is a sector under strain, but also one in transformation. Destinations are trying to balance visitor numbers, residents\u2019 quality of life and the protection of resources. At the same time, the pressures are mounting: rising prices, anti-tourism sentiment, fragile ecosystems, overstretched infrastructure. I believe tourism holds tremendous opportunities, but it can also create real threats. Our responsibility is to maximize the positive impacts and minimize the negative ones.\n \nResponsible tourism can no longer rely on isolated initiatives or on goodwill alone. It has to be built on collective work, shared resources and joint oversight. At ATR, this is a founding principle: without a common framework, there is no trajectory; without a trajectory, there are no results.\n \nIn practice, this means:<\/p>\n

    \n
  • Shared tools and indicators, and a commitment to continuous progress, to structure each company\u2019s trajectory, measure what has been achieved and let everyone move forward with confidence.<\/li>\n
  • The coordinated involvement of host destinations, residents and local stakeholders, because sustainable tourism depends on a social, cultural and environmental balance.<\/li>\n
  • A positive vision and closer cooperation between professionals, to pool solutions, avoid duplicated efforts and lock in concrete, measurable choices.<\/li>\n<\/ul>\n

    When companies have a clear framework, support and collective momentum, progress becomes visible: lower emissions, better resource management, local value creation, greater inclusion.\n \nThe shift we need is not only technical, it is cultural. It means seeing responsibility not as a constraint but as a driver of performance and a shared project. That is the vision we stand for: tourism that moves forward step by step, but together.
    \nL\u2019\u00e9volution indispensable n\u2019est pas seulement technique : elle est culturelle. Il s\u2019agit de consid\u00e9rer la responsabilit\u00e9 non comme une contrainte, mais comme un levier de performance et un projet commun. C\u2019est cette vision que nous portons : un tourisme qui avance, pas \u00e0 pas, mais ensemble.<\/p>\n

    What message would you like to share with the professionals reading this?<\/h3>\n

    Je voudrais d\u2019abord rappeler que le tourisme responsable n\u2019est ni une niche ni une contrainte : c\u2019est une v\u00e9ritable opportunit\u00e9 strat\u00e9gique. Les attentes des voyageurs \u00e9voluent, les r\u00e9glementations se renforcent, les destinations s\u2019organisent. Ceux qui anticipent aujourd\u2019hui seront les acteurs solides de demain.
    \nEnsuite, j\u2019aimerais dire que personne n\u2019a besoin d\u2019\u00eatre parfait pour commencer. Ce qui compte, c\u2019est la sinc\u00e9rit\u00e9 de la d\u00e9marche, la volont\u00e9 de progresser et l\u2019envie de contribuer \u00e0 un secteur qui a du sens. Comme je l\u2019ai d\u00e9j\u00e0 expliqu\u00e9, le principe de progression est au c\u0153ur de notre approche : il permet d\u2019avancer \u00e0 son rythme, sans surpromettre, sans se comparer, mais avec une trajectoire cr\u00e9dible.
    \nJe veux aussi rappeler que vous n\u2019\u00eates pas seuls. La transition ne se fait pas individuellement, mais collectivement. ATR existe pr\u00e9cis\u00e9ment pour accompagner, relier et outiller les op\u00e9rateurs. Notre d\u00e9marche repose sur des principes simples et mobilisateurs : responsabiliser sans culpabiliser, agir ensemble, et valoriser les impacts positifs. Ce sont des rep\u00e8res accessibles, qui permettent de structurer l\u2019action sans l\u2019alourdir.
    \nS\u2019engager, c\u2019est aussi renforcer sa marque employeur, am\u00e9liorer la qualit\u00e9 des voyages, cr\u00e9er de la valeur pour les territoires et contribuer \u00e0 la pr\u00e9servation des ressources. Le tourisme peut redevenir un projet de soci\u00e9t\u00e9 : un projet qui cr\u00e9e du lien, de la compr\u00e9hension et de la rencontre. Un projet qui participe \u00e0 la transition \u00e9cologique, sociale et culturelle.
    \nEt ce projet, nous pouvons le construire ensemble.<\/p>","protected":false},"excerpt":{"rendered":"

    Interview with Julie Geoffroy, Operations Director at Agir pour un Tourisme Responsable (ATR), a network of around a hundred travel brands. She sees responsible tourism as a strategic opportunity that is built collectively, through continuous progress rather than perfection.<\/p>","protected":false},"author":16,"featured_media":22366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-22363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"_links":{"self":[{"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/posts\/22363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/comments?post=22363"}],"version-history":[{"count":12,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/posts\/22363\/revisions"}],"predecessor-version":[{"id":22378,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/posts\/22363\/revisions\/22378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/media\/22366"}],"wp:attachment":[{"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/media?parent=22363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/categories?post=22363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/tags?post=22363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}