{"id":20839,"date":"2025-06-18T08:26:03","date_gmt":"2025-06-18T08:26:03","guid":{"rendered":"https:\/\/www.groupexpression.fr\/?p=20839"},"modified":"2025-06-18T08:26:03","modified_gmt":"2025-06-18T08:26:03","slug":"aircalin-new-market-with-multichannel-digital-strategy","status":"publish","type":"post","link":"https:\/\/www.groupexpression.fr\/en\/news\/case-studies\/aircalin-new-market-with-multichannel-digital-strategy\/","title":{"rendered":"Aircalin: Breaking into a new market through a bold, multichannel digital strategy"},"content":{"rendered":"

Context<\/h3>\n

Aircalin<\/strong>, the national airline of New Caledonia, launched a new route in December connecting Noum\u00e9a<\/strong> and Paris via Bangkok<\/strong>.
\nDespite its operational excellence, Aircalin had limited brand recognition in mainland France<\/strong> and lacked credibility on the Paris\u2013Bangkok route<\/strong>, competing against long-established carriers like Air France and Thai Airways.<\/p>\n

Challenges<\/h3>\n

Before launching large-scale conversion campaigns, it was essential to:<\/p>\n

    \n
  • Raise awareness of Aircalin<\/strong> among the French public<\/li>\n
  • Establish the airline\u2019s legitimacy<\/strong> on the Paris\u2013Bangkok route<\/li>\n
  • Build emotional connection<\/strong> and trust with priority audiences<\/li>\n<\/ul>\n

    \"\"<\/p>\n

    Our approach<\/h3>\n

    GroupExpression designed and implemented a multichannel strategy<\/strong> combining:<\/p>\n

      \n
    • Consumer-facing communications<\/strong>: highly targeted Facebook and Instagram campaigns to showcase the airline\u2019s product, its destinations from Paris, and build brand image<\/li>\n
    • High-impact visibility partnerships<\/strong>: operations with Veepee, including an exclusive campaign in partnership with HBO for the release of season 3 of The White Lotus<\/em><\/li>\n
    • B2B activation<\/strong>: dedicated campaigns for travel professionals to support trade engagement<\/li>\n
    • Influencer marketing<\/strong>: activating digital communities to embody the travel promise and reach qualified audiences<\/li>\n<\/ul>\n

      R\u00e9sultats<\/h3>\n
        \n
      • Thousands of tickets sold<\/strong> within weeks thanks to smart, well-executed campaigns<\/li>\n
      • Per-unit revenue aligned<\/strong> with industry benchmarks from day one<\/li><\/li>\n
      • Rapid positioning of Aircalin<\/strong> as a credible and attractive player on its new routes<\/li>\n<\/ul>\n

        \"\"<\/p>\n

        In short<\/h3>\n

        In less than six months, thanks to an integrated and innovative approach<\/strong>, \n GroupExpression helped Aircalin evolve from a \u201cremote airline<\/em>\u201d to a \n newly recognized player<\/strong>, particularly on the Paris\u2013Bangkok route.
        \n A growth momentum<\/strong> that keeps getting stronger with each new campaign!<\/p>","protected":false},"excerpt":{"rendered":"

        In under six months, GroupExpression elevated Aircalin from a little-known carrier to a recognised player on the Paris\u2013Bangkok route, thanks to a bold and integrated digital strategy.<\/p>","protected":false},"author":3,"featured_media":20212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[],"class_list":["post-20839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/posts\/20839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/comments?post=20839"}],"version-history":[{"count":1,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/posts\/20839\/revisions"}],"predecessor-version":[{"id":20842,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/posts\/20839\/revisions\/20842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/media\/20212"}],"wp:attachment":[{"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/media?parent=20839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/categories?post=20839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/tags?post=20839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}