{"id":21620,"date":"2025-08-29T15:16:53","date_gmt":"2025-08-29T15:16:53","guid":{"rendered":"https:\/\/www.groupexpression.fr\/?post_type=clients&#038;p=21620"},"modified":"2026-05-16T12:42:42","modified_gmt":"2026-05-16T12:42:42","slug":"sainte-lucie","status":"publish","type":"clients","link":"https:\/\/www.groupexpression.fr\/en\/clients\/sainte-lucie\/","title":{"rendered":"Sainte-Lucie"},"content":{"rendered":"<p>En tant qu&rsquo;expert de l&rsquo;art de vivre et du tourisme, GroupExpression se voit confier la <a href=\"https:\/\/www.groupexpression.fr\/en\/public-relations-media-relations-tourism\/\">strat\u00e9gie Relations Presse<\/a>, <a href=\"https:\/\/www.groupexpression.fr\/en\/tourism-trade-representation\/\">Trade &amp; Marketing<\/a> et Digitale de Sainte-Lucie pour les march\u00e9s fran\u00e7ais, belge et suisse francophone. La sp\u00e9cificit\u00e9 de cette collaboration repose sur la mobilisation compl\u00e8te des trois p\u00f4les d\u2019expertise de GroupExpression : le p\u00f4le Relations presse et relations publiques est en charge de d\u00e9velopper la visibilit\u00e9 \u00e9ditoriale et renforcer l\u2019image de la destination aupr\u00e8s des m\u00e9dias francophones, le p\u00f4le Trade &amp; Marketing qui repr\u00e9sente la destination aupr\u00e8s des professionnels du tourisme et assure leur formation ainsi que le d\u00e9veloppement de l&rsquo;offre tout en stimulant les ventes gr\u00e2ce \u00e0 des partenariats renforc\u00e9s. Enfin, le p\u00f4le Digital pilote quant \u00e0 lui une strat\u00e9gie compl\u00e8te incluant des <a href=\"https:\/\/www.groupexpression.fr\/en\/corporate-communications-and-influence\/\">campagnes d\u2019influence<\/a>, l\u2019animation en fran\u00e7ais des r\u00e9seaux sociaux officiels de Sainte-Lucie ainsi que des op\u00e9rations digitales cr\u00e9atives, afin de d\u00e9velopper la visibilit\u00e9 de la destination et de s\u00e9duire de nouvelles audiences.<\/p>","protected":false},"excerpt":{"rendered":"<p>En tant qu&rsquo;expert de l&rsquo;art de vivre et du tourisme, GroupExpression se voit confier la strat\u00e9gie Relations Presse, Trade &amp; Marketing et Digitale de Sainte-Lucie pour les march\u00e9s fran\u00e7ais, belge et suisse francophone. La sp\u00e9cificit\u00e9 de cette collaboration repose sur la mobilisation compl\u00e8te des trois p\u00f4les d\u2019expertise de GroupExpression : le p\u00f4le Relations presse et [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":21629,"template":"","categories":[125,18,17,124],"domaine-pods":[146],"nom_du_client":[50],"class_list":["post-21620","clients","type-clients","status-publish","has-post-thumbnail","hentry","category-conseil-strategie","category-marketing-digital-influence","category-relations-medias-relations-publiques","category-representation-commerciale-marketing-touristique","domaine-pods-destinations","nom_du_client-saint-lucia"],"_links":{"self":[{"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/clients\/21620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/clients"}],"about":[{"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/types\/clients"}],"author":[{"embeddable":true,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":3,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/clients\/21620\/revisions"}],"predecessor-version":[{"id":22128,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/clients\/21620\/revisions\/22128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/media\/21629"}],"wp:attachment":[{"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/media?parent=21620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/categories?post=21620"},{"taxonomy":"domaine-pods","embeddable":true,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/domaine-pods?post=21620"},{"taxonomy":"nom_du_client","embeddable":true,"href":"https:\/\/www.groupexpression.fr\/en\/wp-json\/wp\/v2\/nom_du_client?post=21620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}