Marketing Communication Agency
Travel & Lifestyle
HOTEL LE GOLFE –
PORTO POLLO – CORSICA
Commercial representation, press relation, influence marketing
Commercial activities for the Hôtel Le Golfe and communication marketing ( PR and influence ) in Europe
In 2019, Hôtel le Golfe chose GroupExpression for its commercial representation in the following markets : France, Belgium, French-speaking Switzerland, Luxembourg, United Kingdom and Germany. Our mission is to position this 5* hotel brand and promote it to tour operators and luxury travel agencies in Europe.
We set up ta full “Sales tool box”, such as factsheets in French and English, we created a detailed presentation in order to train travel agents because this hotel did not have visibility in the B2B segment. We took over sales contracting in Europe and succeeded in signing new commercial agreements for this client. We organize regular business visits and host training webinars. We have created e-learning modules so that the reservation agents become our ambassadors. The GroupExpression is also in charge of the press relations & influences to boost the brand awareness in the press and social media. By inviting journalists & influencers to discover the region and the hotel, the hotel cluster is betting on a friendly trip, full of discoveries of Corsica authenticity. We have created real added value to promote the great experiences offered by the hotel.
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Hôtel Le Golfe, Porto Pollo, the wild and authentic Corsica
Hotel Le Golfe is located in Porto-Pollo, in the heart of the Gulf of Valinco. Offering 20 sea view rooms, a swimming pool and a gourmet restaurant, in 2021 the establishment has moved into a new category, from 4* to 5* ranking. A small corner of the wild paradise of Southern Corsica for divers and lovers of unspoiled nature, the hotel is a haven of peace for discreet and family customers. In a friendly and traditional Corsican atmosphere, guests also appreciate a fine sandy beach and pretty wild coves. A location conducive to relaxation and well-being, the establishment also has a Spa, offering a range of 100% organic essential elixirs from the prestigious Corsican brand Casanera, “made in the maquis”.