Marketing Communication Agency
Travel & Lifestyle
Hospitality : vacation Home Rentals
BELVILLA – OYO VACATION HOMES
Press Relations, Public Relations & Influence
Media relations, influence marketing for the Belvilla vacation home rental brand (OYO Vacation Homes group), in France
Belvilla, the holiday home rental specialist brand of the international OYO Vacation Homes group, has chosen to entrust its press, public and influence relations to GroupExpression since 2019. Our team takes care of deploying their PR campaign and brand notoriety with the media and French influencers. Organization and coordination of interviews, reputation work with key journalists in the sector; our teams are also developing the brand’s positioning strategy in France in a highly competitive environment and industry. For Belvilla, GroupExpression also organizes press events and influence campaigns in order to deploy a multi-channel communication campaign.
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Belvilla, the holiday home rental specialist, a new player in France
Over the past 40 years, Belvilla, the specialist holiday home rental brand, has carefully selected and managed the finest holiday homes in Europe. All the vacation homes it offers are carefully selected and always offered at the fairest price.
In the holiday home rental sector, Belvilla is the leader in the Benelux market and one of the main players in Europe. Each year, the company registers around 40,000 holiday homes in 20 countries. Since 2019 Belvilla has been owned by OYO Vacation Homes (OVH). OVH, headquartered in Zurich, is one of the largest players in the vacation rental of houses and apartments in Europe. The company is made up of different brands (Belvilla, DanCenter, Danland and Traum-Ferienwohnungen).
OYO Vacation Homes ambition is to become the preferred brand of travelers and owners in the vacation rental industry through the multiplicity of services and experiences it offers.