Marketing Communication Agency
Travel & Lifestyle


Air Canada

Airline press & public relations and marketing services

Media, Marketing and Influence relations for Air Canada in France

Air Canada has chosen to entrust its press, public relations, marketing and influencer missions in France to GroupExpression since 2017. We promote the Canadian airline by relaying its main news, by creating content adapted to BtoB and BtoC media. We also support the French management in their speeches with the press, organize press conferences during major announcements or interviews with journalists from national and professional media. We also develop the communication strategy in France, set up media or brand partnerships, organize press and influence trips, etc. in order to give the airline all the influence it needs to promote its brand. In addition, we create and design Air Canada newsletters for travel professionals in France, in order to keep the BtoB target updated with news every week.

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The Airline of Canada

Air Canada is Canada’s largest airline providing domestic and international services, serving nearly 220 airports on six continents. Air Canada provides direct scheduled passenger services to 62 airports in Canada, 54 in the United States and 100 in Europe, the Middle East, Africa, Asia, Australia, the Caribbean, Mexico, Central America and in South America. Air Canada is a co-founding member of the Star Alliance network, the largest group of airlines in the world. The company serves Montreal, Toronto and Vancouver from 7 French cities, namely Paris, Fort-de-France, Lyon, Nice, Marseille, Bordeaux, Pointe-à-Pitre, and soon 8 with Toulouse.