Digital Communication

Iris miss univers aux Maldives

Qatar Airways

Logo Qatar Airways

Why and how communicate around a major international sporting event?

Objectives

Increase awareness of Qatar Airways as an official partner of the FIFA Women’s World Cup France 2019 and recall its commitment to sport.

Approach

Setting up of two media partnerships and competitions: Ouest France with an insert highlighting the competition and Qatar Airways in all editions. Champagne FM: intervention of the radio host on match days.
Media competition with Quentin Lafon, ambassador in France to offer 2 tickets to his community

Results

Ouest-France: Reach: +2M I AVE €10,112 (print) // Reach: +300,000 I AVE €11,602 (website+ social networks)
Champagne FM: 100 000 listeners + 70 043 people reached on social networks
Quentin Lafon (10 Instagram stories): Reach: 10,920 views I EAV: €4,341

REACH: 28.3 MILLION
EAV: $ 26 MILLION

Some visuals of Instagram posts

Other achievements

Saint Lucia _ SEO
Qatar Airways_Miss Universe
Destinations_CommunityManagement
ATN_Influence contest
Villa Belrose _ social media
Martinique 1 - EN
Martinique 2 - EN
Martinique 3 - EN
Martinique 4 - EN
Qatar Airways - Fifa Women ENG (1)
QATAR AIRWAYS - WOMEN'S DAY
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